Zeus acquires UK packaging company as part of €15m strategy


Zeus acquires UK packaging company as part of €15m strategy

Zeus MD Brian O’Sullivan
Zeus MD Brian O’Sullivan

Irish-owned packaging solutions company Zeus has bought a UK packaging company VaioPak Group.

This brings the value of Zeus’s latest three acquisitions to a combined total of €15m.

Made up of ten sister companies, the VaioPak Group provides a range of packaging products to its client portfolio that includes Jo Malone, Starbucks, Red Bull, Tesco and Audi.

This acquisition will allow Zeus to strengthen its foothold in the UK market, where VaioPak predicts company growth of 15pc.

The group has an annual turnover in excess of £5m (€5.8m).

In 2016, in response to demand in the US market, VaioPak established Printed Cups US, which are manufactured in Chicago. 

Brian O’Sullivan, owner of Zeus, said: “Since I founded the company in 1998, a key part of Zeus’s strategic global growth has been identifying successful companies whose innovation and ambition will match and drive our own.”

“VaioPak is a key player in the UK, with high-value and high-profile clients. The VaioPak team has also built a powerful e-commerce platform with an embedded client base that Zeus can leverage for increased cut-through into both the UK and the US.”


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Online Editors


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